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Web 2.0 Summit 2011 Preview - Zynga, eBay, Salesforce, Intel, Yahoo! and more….

17th-19th October 2011 welcomes the 8th Web 2.0 Summit conference at the Palace Hotel in San Francisco, hosted again by John Battelle, Founder of Federated Media Publishing Inc. and Tom O'Reilly, Founder & CEO of O'Reilly Media Inc.

This 3-day, invite only event sells out well in advance despite ticket prices costing up to $4695, so you can be sure that it attracts some of the best brains on the web and the most serious internet pioneers from across the world.

Over the coming days, I'll be checking in with updates and stories from the event which will include interviews with Mark Pincus, CEO and Founder of the controversial and fast growing online games company Zynga; John Donahoe, President and CEO of eBay; Marc Benioff, CEO of; Steve Ballmer, CEO of Microsoft; Genevieve Ball, Director of Interaction & Experience Research Group for Intel; Dick Costolo, CEO of Twitter along with many more (a full list of the schedule can be found here (opens in new tab)).

This year, the event theme focuses on "The Data Frame" and yet again the Summit team have created an excellent interactive infographic (opens in new tab) which visualises the big players in the internet economy.

The future of the internet is being built on data, some question I hope get answered over the next few days are: Who's winning the data game online? What kind of disruptions are we likely to see? Who are the real innovators and how is all this going to affect every day users of the web?

I'll be covering it all live for from 2pm Pacific / 10pm GMT, so to keep up with the event live you can follow me on twitter @digitalandy (opens in new tab) and you can watch the live stream at: (opens in new tab)