Social media giant Facebook announced on Monday that it is joining forces with Opower and NRDC with the vision of coming up with a new Facebook app which will encourage users to save power.
Facebook is not the first major company to kick start such a noble initiative. The tech giants Google and Microsoft are already known to have promoted the concept of using technologies that save on power.
Facebook’s new mission will see the company and its partners exploiting social pressure to accomplish their objective.
The app can be used by users to compare their energy spending with that by others. It uses a national database featuring details regarding the trend of spending of energy throughout the country.
"Most people want to make smart energy choices in their homes, but they just don't have the tools they need to do it," Brandi Colander, an attorney with the Natural Resources Defense Council, said in a statement, according to a report by the PC Mag.
"Access to personal energy use data is one such tool that can make a big difference. It empowers people to use energy more efficiently, which provide the same or better levels of comfort while lowering electric bills, improving service reliability, creating jobs, and reducing pollution,” he added.