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RIM Looking to Energise Itself with New BBX Platform

Having witnessed some rather painful state of affairs with the declining performance of the BlackBerry lineup in the global smartphone arena, combined with a not-at-all impressive performance by its PlayBook tablets, Research In Motion is planning to revamp its franchise with the launch of its new OS platform.

The Company made it apparent at the ongoing Web 2.0 Summit hosted in San Francisco, that it indeed intends to beef up the performance of its next generation smartphone and tablet devices by building them on the new BBX OS platform.

RIM refrained from mentioning anything regarding the timeline though that could bring some much needed relief for the long awaiting RIM enthusiasts. Dubbed BBX, the new OS platform from the Playbook maker could also see the addition of an abundance of new apps, thus setting a right platform whereupon it can counter the dominance enjoyed by brands such as Apple and Google in the smartphone and tablet markets.

"Attracting new developers is going to be a must for RIM to stay relevant in a rapidly growing app ecosystem where developers are getting more options every day," Kunal Gupta, chief executive of Polar Mobile said, Reuters (opens in new tab) reports.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.