Duke Nukem ad banned over nipple-flashing lesbian

A Duke Nukem Forever ad depicting pole dancers, lesbians schoolgirl and flashes of nipple has been banned by the UK's Advertising Standards Authority.

The ad, which was aired post-watershed in June, prompted 34 complaints to the ASA, included women kissing in schoolgirls' uniforms, and "naked women pole-dancing in a strip club and a full frontal view of a woman wearing only thong-style pants" - though nipples and bottoms were pixelated out.

The ASA said it had investigated allegations that the ad was "offensive and irresponsible, because it was sexist, violent and overly explicit and included imagery which was likely to harm children and vulnerable people".

Take Two Interactive Software Europe, the game's distributor, defended the ad, saying it was "cartoonish, over-the-top, humorous" - and that the schoolgirls and pole-dancing were featured only in a post-watershed version.

While the ASA accepted claims that Duke Nukem's trademark violence was acceptable, the ad's adult-oriented content was "overly sexually explicit".

While the ad is now banned from its post-9pm watershed slot, it can still be transmitted after 11pm.