Founder of Digg to Start Product Review Site 'Oink'

Kevin Rose, founder of news aggregation platform Digg, has revealed his new project called Oink, a platform that allows users to rate ‘things’.

Oink, which will be offered under Rose’s new company Milk, allows people to check-in and rate things, instead of places.Rose, who revealed the new platform at the Web 2.0 conference in San Francisco, explained that instead of checking into and rating places, people will be able to rate things at a particular place like the best tea or coffee at a cafe or the best drink at the bar.

The entrepreneur said that in the early stages of the project, he believes people will only rate food and drinks at restaurants, but will later move on to other things or items like seats at a theatre or their favourites at a theme park.

Merchants on the other hand, will be able to see who is an expert in their area and offer them discounts or deals.

"Those other sites like Google Maps and Yelp, they don't tell you a whole lot about what's inside of that place," said Rose. "You have to read pages of reviews to get at what it's really known for, we're gonna skip all that."