Search engine giant Google has introduced two new features to its Google Analytics tool for webmasters, the company said.
During the Web 2.0 summit in San Francisco, Google's vice president for advertising Susan Wojcicki, announced that webmasters will be able to see their website data both in real-time and visually. According to an article on Information Week (opens in new tab), Google admitted that Google Analytics provided a lot of data to website owners but not everything that they wanted to see.
The new data visualisation tool introduced by Google to Analytics allows website owners to see how visitors to their websites are moving around on the platform and how many of them get converted to potential customers or members, depending on the nature of the website.
Having announced that the features will be rolled out to all Google Analytics accounts in the next few weeks, Google also revealed a real-time data feature which is capable of allowing website owners to see how many visitors are on their website at any given moment and what are they looking at.
"Google analytics flow is going to offer a lot more ability to understand your site much better, and dive into specific sections," Wojcicki said. "You can add custom variables, can change and sort views and see customers moving across the site."