A new study has shed light into the fact how £1 in every £10 are being spent by shoppers within the country on Internet purchases.
The study was carried out by the Office of National Statistics (ONS) and it states that the growth registered by online shopping portals is one area wherein the retail industry is advancing in a rather fast pace.
According to the study, online purchases of footwear and clothing items underwent a pretty impressive 21% growth in comparison to what it used to be just a year back. The rise in the trend of online shopping has also resulted in 2.1% decline in the sales-figure of bricks and mortar stores across the country.
The study also stated that one crucial reason behind this steady growth of online shopping sites is the availability of smartphone devices such as the Apple iPhone, which facilitate users with online price comparisons as well as online purchases.
‘Christmas has always been the most important time for retail but this year is going to be particularly critical as businesses look to make up lost ground. Customers can expect to benefit from extremely fierce competition for their spending,' said Stephen Robertson, the Director General of the British Retail Consortium, DailyMail reports.