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Apple Already Building Apple TV Sets Says Analyst

Production of the quasi-mythical Apple TV sets may well have started according to the company's unofficial oracle, Piper Jaffray's Gene Munster.

In a note to his clients (and reported by Philip Elmer-DeWitt of CNN (opens in new tab)), Munster says that Steve Jobs already said that he had cracked the riddle of the "simplest user interface" as mentioned in his authorised biography.

That could mean being able to combine a fully fledged Apple TV with a traditional TV set and blending live television with content already stored on the iCloud.

Munster also believes that Apple has been investing in assembling the building blocks and putting together the logistics required for flooding the market with tens of millions of Apple-branded TVs sets, possibly ranging from a small one up to 50-inch models.

He also mentions that prototypes of the television device have been rumoured to be on the market since last month.

Apple's Television sets could account for 1.4 percent of the estimated 220 million LCD or Plasma television sets to be purchased next year, a tiny proportion which could generate more than two billion dollars worth of revenue.

Interestingly, Munster puts the average selling price of the television set at a whopping $1800, which is rather expensive.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.