Cisco plans to acquire online video firm BNI Video for $99 million in cash.
Cisco, Time Warner and Comcast were among the initial investors in the two year-old start-up, which offers technology that makes it easy for content providers to deliver web-based video on mobile devices.
The company said that there will be no change in the way BNI has been running, but using Cisco technology, BNI will be able to enhance its current web video offerings. Cisco also said that it plans to integrate BNI’s technology into its own Videoscape service, which allows content providers to start their own content delivery network.
The Videoscape platform, revealed by Cisco CEO John Chambers in January, comes with a media delivery system, set-top box and other software needed by service providers to deliver video to end users.
“Video is the highest component of traffic on the Internet, and it’s fundamentally different than data or voice. You look at kids these days and everybody wants video all the time, on all their devices” said Conrad Clemson, CEO and co-founder of BNI.
According to the company, BNI Video employees will be moving to Cisco’s offices in Boxboro, joining its Service Provider Video Technology Group while Clemson will join the company has the director of Cisco’s video division.