With Steve Jobs' biography now available, the public is going to have access to a lot of inside info about Apple's strategy and goings-on in the boardroom.
Just recently the App Store surpassed 18 billion downloads, but four years ago this was a focus point for fired up discussions between board members, The Guardian reports.
According to Walter Isaacson's authorised biography of Steve Jobs, the Apple CEO didn't want to broaden its App development opportunities for outsiders. "In early 2007, there were no apps you could buy from outside developers, and Jobs initially resisted allowing them," writes Isaacson.
"He didn't want outsiders to create applications for the iPhone that could mess it up, infect it with viruses, or pollute its integrity."
Art Levinson and Phil Schiller did their best to change Steve Job's mind. "I couldn't imagine that we would create something as powerful as the iPhone and not empower developers to make lots of apps. I knew customers would love them," remembers Schiller.
The biography also reveals Steve Jobs drove a hard bargain to get the most important magazines and newspapers in digital editions available on iOS, without releasing customers' credit card info and email addresses.
The biography which was released today is likely to reveal a lot more of Apple's secrets.