John Lewis is planning to introduce free Wi-Fi access in all its stores in the UK by autumn next year, according to new reports.
Backed by BT Openzone, the new service by John Lewis will allow its customer to access an exclusive wireless Internet connection in its stores through a smartphone, tablet, or wireless enabled computer/laptop.
With this, the retailer is claiming to have become the first ever UK based departmental store to be offering free Wi-Fi service to its customers.
"This is a major development in John Lewis's vision for multi-channel retail. We have made great progress with online which is now growing at between 25% and 30% compared to last year and amounts to circa 20% of our revenue," Paul Coby, John Lewis's IT director said in a statement, according to a report by ComputerWeekly (opens in new tab).
The retailer announced that to make the full use of this service, customers will have to register once with their email ID.
"The roll-out of Wi-Fi in our shops is a big step forward in helping customers to have all of the information they need at their fingertips to make an informed purchase," Russell added.