Enterprise software maker Oracle has moved to acquire RightNow Technologies for $1.43 billion in a bid to enhance its cloud computing portfolio.
RightNow offers a web based customer service software, which Oracle believes will fit nicely into its cloud based services portfolio it is building to take on Salesforce.com and the likes.
The acquisition, which is the largest since Oracle purchased Sun Microsystems for $7.4 billion, is the first instance wherein Oracle has acquired an organisation that primarily offers cloud based software for businesses.
Larry Ellison, who had once famously declared his dislike for all things cloud, was seen touting the company's upcoming cloud based software-as-a-service offerings during the OpenWorld conference.
Oracle said that it plans to use RightNow's offerings and will integrate it with its existing services, which includes services that allow organisations to manage sales, marketing and human resources.
"Oracle is moving aggressively to offer customers a full range of cloud solutions including sales force automation, human resources, talent management, social networking, databases and Java as part of the Oracle Public Cloud," Thomas Kurian, Oracle's executive vice president for development, said in a statement.
"RightNow's leading customer service cloud is a very important addition to Oracle's Public Cloud," he added.