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Rumours of Apple TV Continue to Surface, but Hold Little Truth

Apple may be preparing to roll out its own flat TV in the market, according to rumour.

These new rumours surfaced after Piper Jaffrey analyst Gene Munster made yet another prediction, foretelling of the arrival of the Apple TV in the market sometime in the foreseeable future.

This time Munster's prediction has been backed by the authorised biography of the late Steve Jobs, co-founder and ex-CEO of the company who passed away earlier in the month.

The biography of the legendary Apple-man has been authored by Walter Isaacson.

"'I'd like to create an integrated television set that is completely easy to use," Jobs told Isaacson during an interview session.

"It would be seamlessly synced with all of your devices and with iCloud. No longer would users have to fiddle with complex remotes for DVD players and cable channels. It will have the simplest user interface you could imagine. I finally cracked it," Jobs added.

Apple has yet to come up with any official announcement on that front, and according to many industry observers, new claims made by Munster could prove to be far away from the truth.