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Apple Reportedly Called In Jeff Robbin for Apple TV Project

Apple is seemingly reviving its TV plans and has called upon none other than Jeff Robbin who was the key to the development of the iPod and iTunes media store.

Bloomberg (opens in new tab), citing "three people with knowledge of the project", has reported that an internal development effort for a TV project is underway and Robbin would be overlooking the same.

The reports seems to true to some extent as Jobs told Isaacson that he had "finally cracked" how to build a TV with simple user interface that would integrate with all the other Apple services. Jobs stated "It will have the simplest user interface you could imagine," according to his biography that got released yesterday.

There has been no official confirmation from Apple regarding such an effort. Trudy Muller, Apple's spokesperson declined to comment. According to different person, chances of Apple ever releasing the TV are grim.

The Bloomberg report also mentions an analyst from Piper Jaffray Cos. who reckons that a prototype model is already in the making and that the TV will go on sale by early 2013. According to the analyst, Gene Munster, the voice command ‘Siri' software might also feature in the speculated TV.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.