Barnes & Noble is set to launch a new tablet e-reader on the 7th of November, which is based on the Android platform and will be called the Nook Color.
A number of US-based tech news websites (like Cnet) have received an invitation to a media event that shows a stylised N, almost certainly referring to the Nook.
The device is likely to have a new processor - possibly a dual core model like its Amazon rival - and a few design changes as well.
Whether it will be priced competitively compared to the Amazon Kindle Fire which will sell for $199 when it is shipped in November, remains to be seen.
Barnes and Noble may choose to keep the original Nook Color at $199 and price the new Nook Color at a higher price point; B&N is unlikely to embark on a price war with Amazon.
The current model comes with a 7-inch 1024x600 pixel touchscreen (like the Kindle Fire or the Blackberry Playbook), Wi-Fi connectivity, a built-in media player, a number of pre-loaded applications and is powered by a TI ARM Cortex A8 SoC clocked at 800MHz with 512MB RAM, 8GB onboard storage and can be augmented by a microSD card.