It was only a matter of weeks before the biggest computer manufacturers announced their intention to join in the Ultrabook fray.
HP, which has just confirmed that it will continue to produce PCs and gave up on plans to spin off its PSG division, declared that it will be launching Ultrabooks in a conference call by one of its EVPs Todd Bradley.
Other big players, including Acer, Asus, Lenovo and Toshiba have already either released their ultrabooks or unveiled plans to do so.
Asus was the first out of the blocks with an Ultrabook, the Zenbook or the UX-series as it is commonly known, at Computex back in June 2011.
The Ultrabook is the Windows-based equivalent of the Apple Macbook Air and could be viewed as a souped-up, posher version of the netbooks circa 2008/2009.
Given the fact that most, if not all Ultrabooks, are going to stick to a set of blueprints from Intel, it is unlikely that they are going to be very different from one another, with pricing and features being what will ultimately be the main differentiators.
This time though, Intel will face competition both from ARM and its partners and from AMD. The introduction of Windows 8 for ARM next year is likely to disrupt Intel's traditional and well established ecosystem.