Google is developing a new version of Google Reader, available with a newly designed user interface and integration with Google +.
The company plans to remove some of the social features found on earlier versions as it prepares to add deeper integration with Google+, its highly popular social networking platform, which now has more than 40 million users.
Google Reader, like other RSS platforms, allows people to subscribe to their favorite news sources like blogs and websites belonging to publications. It allows users to receive notifications including news updates and provides them with links they can pursue at their leisure.
"Integrating with Google+ also helps us streamline Reader overall. So starting today, we'll be turning off friending, following, shared items and comments in favor of similar Google+ functionality," Google said in a blog post.
"Retiring Reader's sharing features wasn't a decision that we made lightly, but in the end, it helps us focus on fewer areas, and build an even better experience across all of Google," it added.
The company is also redesigning Google Reader, and adopting a similar look it had earlier when integrated with Google Docs and Gmail.