Figures show that almost half of the population in UK owns a smartphone with Android, Google's smartphone operating system, running on half of them, RIM's BlackBerry handsets second with 22.5 percent while Apple's iOS platform comes third with 18.5 percent of the market.
The sale of smartphones is rising rapidly as well. The research courtesy of Kantar Worldpanel ComTech (opens in new tab) showed that over a three month period to 2nd October, smartphones accounted for about 70 percent of the mobile phone market.
In addition, more and more Britons are connecting to the web via handheld devices which provide data access services on the go.
However, for the Finnish company Nokia, the last three months were rather disappointing with the sale of their smartphones declining. Its Symbian operating system represents a mere 6 percent of sales compared to 20 percent a year earlier.
Apple is also facing a similar fate, its share in sales declined from 33 percent to 18.5 percent; this doesn't necessarily mean that Apple sales are decreasing, more that the Smartphone market is increasing faster than Apple's.
But this could be a temporary trend, with Nokia introducing its latest smartphone models, which will run on Microsoft's new Windows Phone software. The new Nokia Windows Phone devices will be available for sale in the UK from mid-November.