A latest research has shed light on how Google's Android mobile operating system platform now controls near about 50 percent of the UK smartphone market.
The study was carried out by the research outfit Kantar Wordpanel ComTech, and according to its findings, the market share of Android in the UK smartphone market currently stands at 49.9 percent reveals Reg Hardware.
In comparison to such an outstanding performance by Android, its closest competitor BlackBerry could bag only 22.5 percent stake in the market, followed by Apple with 18.5 percent.
According to industry experts, the finding of the research is just another testimony to the fact how Android's popularity is growing almost exponentially with each passing quarter, and how it is causing major worries for the other key players such as Apple or RIM in the global smartphone arena.
The impressive performance of Android devices was primarily driven by the Taiwanese smartphone maker HTC and Korean electronics giant Samsung.
The study also stated that out of all Android phone sales, 45 percent were HTC devices, followed by Samsung with 38 percent.
Sony Ericsson's declining performance in the market continues as it could contribute only 8 percent to the overall sales of Android powered handsets.