Intel has increased its lead as the biggest GPU seller, despite having a lesser reputation when it comes to graphical power. Part of this is down to its dominance in low-end notebook GPU chipsets, but also because the latest generation of CPUs include their own graphical chip on the same die. This leads to the technicality of calling the latest Sandy Bridge chips 'GPUs' and it's the cause of Intel's lead increase.
Thanks to analysts over at Jon Peddie Research, we now know that Intel ships an impressive 60.4 per cent of all GPUs in the world. This represents just over five per cent of growth in the market since the same time last year.
AMD is still holding its own, despite an issue with its recent Bulldozer launch, mostly because it too has its own line of 'APUs' (CPU/GPU combo chip) in notebooks and netbooks, as well as the line of performance chipsets found in the Radeon range.
nVidia is the one missing out here, since it doesn't have its own CPU range to bundle its graphical processing power into - though it of course still remains a constant competitor for AMD in the high-end graphics card sector. It is, however making some moves with its Tegra 2 chip, which has received positive feedback from many.While this is unlikely to cause much in the way of a headache for the dominant Intel, it at least keeps things a little more competitive.
With the increasing tendency for on-chip GPUs, it'll be interesting to see if there are any big changes in the graphics market over the coming years, as the big players in the market attempt to adjust their business model for the chanding trends.