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Asus Set To Release ARM-based Windows 8 Tablets In 2012?

A slide from Asus' 2011 Investor Conference presentation deck sheds more light on its tablet strategy next year, as the world prepares for the arrival of Windows on ARM (via ZDnet (opens in new tab)).

The Taiwanese company says that it will be a leading partner in the Windows on ARM alliance, which will provide the company with a "ticket to sell Windows 8 tablet in Q3' 2012".

Two "hero products" are set to be launched then with a focus on "innovation and product perfection" and an "aggressive market share and mind share attacking strategy over the same period".

It is likely that Asus will stick to one platform and release Windows 8 and Android on ARM only, rather than Intel. Doing so would allow Asus to save on development costs and reduce its bill of materials through economies of scale.

In addition, where Asus had to rely on one x86 supplier only, Windows on ARM will support up to four different SoC providers which will increase competition and hopefully drive down prices.

Furthermore, Windows 8 for ARM is almost certainly going to be available, at least initially, to OEMs only, because it wouldn't make much sense otherwise.

Interestingly, the first products based on the ARM Cortex A15 are expected to be launched in the second half of next year, so we wouldn't be surprise to see Windows 8 tablets based on these chips.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.