Around a million British children under the age of 13 access social networking platform Facebook on a daily basis.
According to a study conducted by Mintel, half of the 7 to 12 year olds in the UK access social networking platforms, out of which, 49 percent or around 9,70,000 access Facebook every single day.
Facebook, which has more than 800 million users worldwide, does not allow children under the age of 13 to open accounts on the platform. A recent survey had found that parents themselves help their underage children to open accounts on the platform.
The study also found that the remaining half of the children accessing social networking platforms do it occasionally while only 5 percent of the children don't use it all.
Pressure from their friends is a main factor which drives children to open accounts on social networking platforms. Mintel also said that more than half of the children accessed Facebook from their desktops while a tenth of children use mobile phones to access it.
"Today's children are well versed in all aspects of the internet, with almost a million children aged seven to 12 using Facebook - highlighting just how popular the site has become," Mintel researcher Ina Mitskavets said.
"Being the digital natives, today's children are well versed in all aspects of technology and the internet. Perhaps joining Facebook is viewed as a rite of passage into secondary school and an absolute must-have for entering the social scene and maintaining social circles.' he added.