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BT Increases Customer Base by 41,000 with New Pay-TV Service, BT Vision

BT has moved ahead of rival BSkyB in attracting new TV and broadband customers with the company's pay-TV service, BT Vision. The new service has added 41,000 new customers in third quarter alone.

According to an article (opens in new tab) on The Guardian, this is the first time BT Vision has beaten rival BSkyB in terms of new pay-TV customers. BSkyB added 26,000 new customers in the third quarter of 2011.

Looking at the bigger picture, it would take a lot of effort on BT's part to get to the level of BSkyB and Virgin Media, which have 10 million and 3.76 million subscribers respectively, compared to BT's 638,000.

But, BT is remaining strong in the broadband market. The company added 166,000 new customers during the third quarter, 50 percent more than the third quarter in the previous year. BSkyB and Virgin Media added 150,000 and 19,000 new customers in the third quarter respectively.

"We expect to continue to offset the economic headwinds through improved customer service and processes, better efficiency, and investment in the future of the business. This strategy and our financial results allow us to invest when others are merely talking about it," said BT CEO Ian Livingston.