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Google Updates Search Algorithm to Keep Results Fresh

On Thursday, Google revealed that the basic ranking algorithm that Google search follows has been reconstructed in order to bring more latest and up-to-date results on the top of any Google search results web-page. Google also added that the latest changes will have effect on approximately 35 percent of the Google searches.

A Google Fellow, Amit Singhal post a blog on The Official Google blog (opens in new tab) stating that, "Given the incredibly fast pace at which information moves in today's world..... the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old."

Google will be prioritizing the latest news related to any current on-going event of which queries have been received.

Similarly, Google search now will prioritise and provide most recently held events like scores and results of any recently held sports activity. Going by the same line, for reviews also Google will prioritise the recent information available, PCMag (opens in new tab) reported.

In some cases older and best results will be the priority of Google search engine, for example recipes.

Ravi Mandalia
Contributor

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.