Barnes & Noble have launched a new tablet ahead of the release of the new Kindle Fire colour tablet from rival retailer Amazon, which will be known as the Nook Tablet.
The company's CEO, William Lynch, said that the tablet will allow them to "deliver the best media device ever created in a portable form factor". B&N has already announced partnerships with Zulu and Neflix, and the company will be providing content in the form of magazines, books and apps.
The tablet has the same form factor as the Kindle Fire and the RIM Blackberry Playbook tablet. All three have the same 7-inch 1024x600 pixel capacitive touchscreen and all three have a TI OMAP4 chip; Amazon's clocked at 1.2GHz while the two others are clocked at 1GHz.
The tablet will be available by the end of next week at Barnes and Noble stores and online, and users will be able to save their data to a cloud service called Nook Cloud.
There is also the ability to plug in a 32GB SD card to triple the tablet's storage capacity. The original Nook Color costs $199, the same as the Amazon Kindle Fire, while the Nook Tablet costs $50 extra at $249.