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IBM Survey Hints At Increase in Shopping Through Mobile Devices

A new research conducted by International Business Machines has claimed that this year's holiday shopping season will see a huge number of people logging in from their mobile devices to shop.

According to the report, which was compiled using the IBM Coremetrics Benchmark platform, around 15 percent of US consumers logging into retail websites in the month of November will do so using a mobile device.

Due to the growing popularity of the iPad and Android devices, the number of people going for online retail in November 2011 will increase 15 percent over November 2010, the report also informed.

The report, which is based on data collected from more than 500 US retail website, revealed that in the month of October, 11 percent of the shoppers went online to shop using their mobile devices, an increase from 4.2 percent in October 2010.

Meanwhile, sales from mobile shopping were at 9.6 percent in October 2011, up from 3.4 percent in October 2010.

"This November holiday season will mark the true advent of the post-PC era with consumers demonstrating a heightened interest in adding mobile devices to their holiday shopping arsenal," said John Squire, Director, Product Management, Enterprise Marketing Management Group, IBM Industry Solutions.

"In response, savvy retailers must invest in delivering hyper-personalized, smarter commerce shopping experiences that are capable of building loyalty through multiple channels with exceptionally relevant promotions, free shipping and more" he added.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.