Microsoft, in a bid to raise awareness about its Windows Phone mobile operating system platform, recently, put up an interactive six-storey structure of Windows Phone in the Herald Square of New York City for its promotion.
This replica phone has been placed at "just a few feet away" from world's biggest Macy's Store which is located in the middle of New York city and is very popular as a picnic spot, according to reports published in Engadget (opens in new tab).
This huge gadget has video feeds that are designed as per proprietary tile interface of the Windows Phone's. This promotional event marks the launch of three new WP devices the Samsung Focus, HTC Radar 4G and Samsung Focus Flash. As part of promotion the company also put up pop-up showrooms nearby for people who are interested in checking out the latest smartphones.
It has been one year since its launch but the mobile operating system from Microsoft has not succeeded in gaining much prominence in the market. In July this year, the Chief Executive of Microsoft pointed out that the sale of Windows Phones have gone down from "very small to very small" reported Apple Insider (opens in new tab).