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Ultrabooks to Account for 43 Per Cent of Notebook Shipments by 2014 says Analyst

Shipments of Ultrabooks, also known as Posh Netbooks, are set to rise significantly according to analyst firm IHS iSuppli; Ultrabooks are expected to account for only one in every 50 notebooks shipped in 2011.

By 2012, this is set to rise to 13 per cent, then 28 per cent in 2013, 38 per cent in 2014 and 43 per cent the year after. IHS iSuppli did not say how big the global notebook market will be by then though.

Matthew Wilkins, principal analyst for compute platforms at IHS, hinted that this might not be an easy task saying, "with media tablets having already reversed the expansion of the previously fast-growing netbook platform, PC makers now are keenly aware that the notebook must evolve to maintain market growth and relevance."

Ultrabooks are defined as notebooks that are both thin and light with a full operating system, running on an Intel platform with instant on activation, always-connected Wi-Fi, SSD and more than eight hours battery life.

Technically, even ARM-based laptops could count as Ultrabooks, but being a registered Intel trademark, this is unlikely to happen which is why Asus, for example, chose the Zenbook branding instead.

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.