CoD: MW3 has managed to generate sales of more than $400 million in its first day in stores in the United Kingdom and the US, according to its publishers, Activision Blizzard.
In a statement published on Friday, the company said that it had sold 6.5 million units, a 16 per cent improvement on the previous record established by Call of Duty: Black Ops, which generated a staggering $360 million in sales in the first 24 hours.
Black Ops pulled in more than $1 billion in less than 60 days; but surprisingly, shares of the company have fallen by nearly eight percent over the past 72 hours.
The direct predecessor to MW3, Modern Warfare 2, sold 4.7 million copies in the first 24 hours to reap £193 million. By comparison, five million units of Battlefield 3, another FPS from rival Electronic Arts, were sold during the first week of sales.
What's more staggering is that only two territories have reported their sales so far; more than 13,000 point of sales were opened at midnight and since then MW3 has broken the Xbox Live record for the most number of players online at the same time.
The launch of Modern Warfare 3 also coincides with the launch of a Call of Duty Elite online subscription service, that costs £34.99 per year and offers additional material.