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eBay Sends 'Mobile Manifesto' to UK Government; Stresses Network Improvements

The eBay-led cross-industry group is requesting the UK government to prioritise network improvements so consumers take up e-commerce.

The cross-industry group consists of a network of operators, retailers and trade bodies that are calling for a "Mobile Manifesto" from the government to give priority to improve networks.

In research conducted by eBay, it has been revealed that almost half of smartphone owners in the UK do not prefer shopping through their handsets because of frustration due to poor Internet speeds.

The research was conducted in collaboration with Populus, a research agency, which found that 45 percent of smartphone users are not satisfied with the Internet speeds available for downloading mobile data, as reported (opens in new tab) by Marketing Magazine.

The research is the result of a survey conducted on 2,000 smartphone users in UK from November 4th-6th. Interestingly, 68 percent of users revealed their concern over giving personal detail over mobile Internet connections. According to eBay, it is the mobile network providers who are responsible for addressing these issues.

On the basis of the survey findings, discussions with industry bodies, network operators as well as retailers and also findings from earlier research by Verdict, a Mobile Manifesto has been prepared and submitted by e-commerce giant eBay to the UK government.