Intel and Toyota have announced that they will be working together to develop the next generation of in-vehicle infotainment (IVI) at a meeting with journalists in San Francisco.
Over the past couple of decades, in car entertainment has improved leaps and bounds - but one constant caveat is that really, should we be fiddling with any of it while we're driving? Isn't it a bit of a distraction?
One of the main aims of the technological partnership between Intel and Toyota is to improve the way we interact with our IVI, including the development of touch, gesture and voice controls.
IT news website Xbitlabs reports that Intel is hoping to integrate its Atom processors into Toyota's vehicles, providing greater processing power for more sophisticated features.
Staci Palmer, general manager of Intel's automotive division, explained: “Intel has been conducting research related to the connected car for years, and with the support of Toyota will extend that research to advanced services that will benefit the driver and passengers in many ways.
"Through this joint effort, we hope to improve the driving experience by enabling a seamless connection between mobile devices and the vehicle so when brought together they naturally adapt and work in harmony."
Toyota weren't going to leave all the PR to Intel though, pushing their general manager of electronics development, Kenichi Murata, out there in front of the press:
“Toyota aims to lead the future mobile world through integration of vehicle, home and information communication technologies, as announced in the ‘Toyota Global Vision’ earlier this year," Murata told reporters. "Toyota, along with Intel, will use information technologies to drive innovations into the vehicle to make the vision a reality."