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Why Google TV, As A Separate Platform, Needs To Die

We dare say that Google TV was a flawed concept from the start, and it is dumbfounding that a company like Logitech embraced it wholeheartedly and according to its CEO, Guerrino De Luca, expected people to be queuing up to buy it.

Earlier this year, Australian outfit Kogan launched a small box called the Smart TV Box, which is the equivalent of Apple TV but powered by an ARM processor and Android 2.2 Froyo. The price of the device? £109, a fraction of what Logitech charged for the Revue, its Google TV box.

Sure, the Logitech Revue had a much better hardware specification including a great keyboard and some exciting hardware.

But as ARM puts it, your smartphone is probably going to be your primary compute platform. There's no reason why your phone couldn't be your Google TV instead.

After all, current and next generation Android phones have more oomph than the Revue (which had an Intel Atom CE4100 processor) and have similar connectivity capabilities (HDMI, Wi-Fi, Bluetooth).

The problem with the Google TV (and indeed with the Chromebook) is not about the software, but more the hardware.

Both platforms used Intel hardware which, as it stands, doesn't achieve the same level of power efficiency and value for money compared to solutions produced by ARM's partners.

We expect Google TV to be offered as part of Google's services sooner or later and coupled with accessories (docking station for example like the one we dreamt of two years ago).

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.