Google has decided to drum up interest in its Galaxy Nexus smartphone - the first device to ship with Android 4.0 'Ice Cream Sandwich' - in a time-tested manner: by giving some away.
The company is currently running a series of competitions via its official @GalaxyNexus account on microblogging service Twitter, in which entrants have a chance to win a Galaxy Nexus of their very own.
Manufactured by Samsung - as was the smartphone's predecessor, the Android 2.3 'Gingerbread'-based Nexus S - the Galaxy Nexus includes the latest iteration of Google's popular mobile platform along with a massive 4.65in HD Super AMOLED display with a whopping 1280x720 resolution.
Behind the screen is 1GB of RAM, a Texas Instruments OMAP dual-core 1.2GHz ARM-based processor, 1GB of RAM, 16GB or 32GB of storage, Bluetooth 3.0, USB 2.0, Wi-Fi 802.11a/b/g/n, GPS and a five-megapixel camera. Oh, and a barometer, too.
It's a beast of a phone, is what we're trying to say - but Google is clearly hoping a give-away will help interest reach fever pitch ahead of the device's retail availability later this month.
Running through until 21st November, the competitions run at the rate of one a day and ask entrants to submit images and videos based on a theme - with the latest contest asking those interested in getting their hands on a Galaxy Nexus to "make something geeky and edible," playing up to Google's dessert-based naming convention for Android.
Other challenges include decoding semaphore flag-holding Androids to reveal a secret message and decoding a dot-and-colour based code to find a location.
The competition is open to residents of the UK, US, Australia, Canada, France, Germany, Hong Kong, Japan, Netherlands, Singapore, Spain and South Korea, with entrants asked to follow @GalaxyNexus on Twitter.