The amount of video watched by tablet users on their gadgets has seen a significant increase as the market gets flooded with new tablet devices.
According to new data released by video services provider Ooyala (opens in new tab), tablet users watched 30 percent more video in a single session than desktop users. The data also revealed that video finishing rates by tablet users was twice that of desktop users.
The company said for every minute of video watched by users on the desktop, tablet users watched one minute 17 seconds of videos, c|net (opens in new tab) reported.
The study also founded that people used their desktops and laptops to watch short videos while tablets, smartphones and internet enabled televisions were being used for watched medium and long videos.
Videos 10 minutes or longer represented of 30 percent of videos watched on mobile phones, 42 percent on tablet devices and 75 percent on connected TVs.
Meanwhile, the Apple iPad accounted for 97 percent of tablet video plays, highlighting its massive lead over Android in the tablet PC market.
"Among its many findings, the report confirms what we've known all along: people are watching more and more video online. We're simply in the midst of a fundamental shift in how people everywhere watch TV, film and video content," the company said.