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DreamWorks CEO Claims to Have Found ‘Holy Grail’ of Digital Animation

Animation films maker DreamWorks has claimed that it is using the power of multi-core processors to revolutionise the animation business.

Speaking during the Techonomy conference, DreamWorks CEO Jeff Katzenberg said that the company had worked hand in hand with chip maker Intel to come up with a formula that would allow real-time rendering of animation video reports Forbes (opens in new tab).

The executive said that the technology, which is based on multi-core processing, was capable of reducing time taken to render an animated video by 60-70 percent. Currently, Katzenberg said, it took animators one week to produce three seconds of animated video.

DreamWorks, which was started by former Disney executives, is the animation studio behind award winning blockbusters like Antz, Shrek and Kung Fu Panda.

Calling the breakthrough the ‘Holy Grail' of animation, Katzenberg said that DreamWorks was not only an animation company but a technology company as well. Since their inception, DreamWorks and Pixar, which was founded by the late Steve Jobs, have been at the cutting edge of technology.

"The implications of this are absolutely revolutionary. We are at the absolutely intersection between Silicon Valley and Hollywood. We spend a good deal of time looking over our shoulders and looking into every garage where some kid might be onto what the next thing will be," Katzenberg said, highlighting how important the technology was for the animation business.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.