Sony is reportedly working on a web TV system that would be an alternative to cable TV to provide affordable TV content through the internet on its PS3 and other devices.
Sony is currently in talks with Discovery, NBCUniversal and News Corp, according to The Wall Street Journal. However, Sony's focus on licencing smaller package of channels in order to maintain lower costs compared to cable TV providers and then subsequent low user fee seems like a point of discomfort for the content creators.
The system of Sony has not yet been technically specified however, it will stream video through the internet to Sony's array of A/V hardware devices that are network-enabled and comprises of PS3 consoles, smart TV set, DVD players as well as Blu-ray and PVRs among other devices.
VAIO computers can also be used by Sony for open access, reported Slash Gear.
Media studios are reportedly not satisfied with this new approach and are quite reluctant about Sony's plans. Due to this reluctance Apple was blocked from launching their web-based "best of TV" package last year.
The Japanese electronics giant Sony is facing some struggle with their TV business over a period of 12 to 18 months. However, they are hoping for big and positive changes with this new TV system.