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Apple Enters Mobile Payment League through Self-checkout at Apple Stores

Apple's latest update to the Apple Store app, which allows users to perform self-checkout at Apple Stores, has not gone unnoticed with many considering it a sign for things to come.

Currently, everyone from Google to Visa is trying to introduce their own way of making mobile payments via smartphones. Everyone seems to be betting the future on NFC, which requires its own hardware component and specialised software.

According to Huffington Post (opens in new tab) there was no hype about this feature and Apple introduced the new feature silently. Apple made an update to its Apple Store app for iOS device, which allows users to pay for small items in an Apple Store through their iTunes account. Users would be required to scan the barcode using their devices and pay for the item via iTunes and simply walk out of the store.

The service is currently only available for small items in the Apple Store with the more significant line of Macs and other consumer electronic devices not being supported. But surely, the service will expand to more devices and more stores that sell Apple products.

It also remains to be seen whether Apple offers users of other mobile platforms the ability to buy Apple products from their smartphones.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.