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Sony launches Play Community social network

Sony's Japanese gaming arm has declared its intentions to enter the social networking market, launching a site called Play Community.

Currently only available to PlayStation Network users in Japan, Play Community imports a user's existing friends list from the service. Once joined, users can exchange messages, create custom groups and find gamers for multiplayer sessions.

A user's profile page on the service is also a place to show off Trophies won on a gamer's PlayStation Portable or PlayStation 3 console, as well as a list of games played since signing up to PSN.

The launch of Play Community - which will likely spread to the rest of the world in due time - comes as various companies attempt to add social sharing services to their products, with Google launching Google Music with Google+ integration and streaming audio giant Spotify signing a deal with Facebook.

It's an interesting move for Sony to make, however: with every single one of its PlayStation Network members already having a Sony-manufactured device through which they can communicate with their friends, it seems somewhat unnecessary to launch a site centred around the same goal.

The company also has a public stigma to shed, following attacks on its PlayStation Network service which leaked personal details - including credit card information - of millions of its customers. With Play Community opening the network up - potentially to anyone with a web browser - it will have to work hard to assuage fears that the same could happen again. monitors all leading technology stories and rounds them up to help you save time hunting them down.