Bookseller turned purveyor of almost everything Amazon has announced that it is once again bringing its Black Friday deals - traditionally restricted to the US - to customers in the UK.
The deals, which will run all this week, see the retailer drop the prices of popular goods - including software, hardware, home and garden accessories, musical instruments, gadgets, DVDs, CDs, Blu-rays and even the occasional book - for a fifteen-minute window.
Each item is available in strictly limited quantities and for a limited time, with the former usually causing the deal to end sooner than the latter.
Amazon's Black Friday deals have proven so successful in the past that the company's website has struggled to cope, and while things seem a mite nippier this year there's still a lot of week left for demand to rise and servers to fall.
Previously, Amazon has only offered its Black Friday deals in the US, launching a UK version last year that saw over 500 deals run over the five-day period leading up to the official Black Friday itself including Microsoft Xbox 360 and Nintendo Wii consoles for £50.
The best deals tend to sell out pretty quick, however, so expect eagle-eyed consumers to be spending much of this week constantly checking Amazon's official Black Friday sales page.