UK's chief Rabbi Lord Sacks has blamed late Apple CEO Steve Jobs for bringing about an 'i' culture in which people care only about themselves and their belongings.
According to The Telegraph, Lord Sacks has said that the ‘i,i,i' culture has bought only unhappiness for people as they are too engaged with themselves.
He also proclaimed that advertising was bad for people as it only made them crave for something they did not have and not be grateful for the things which they do have. Sacks claimed that the ‘i' culture would not last forever and added that people would find true happiness in faith and spending more time with their families.
"People are looking for values other than the values of a consumer society. The values of a consumer society really aren't ones you can live by for terribly long," the chief Rabbi said.
"The consumer society was laid down by the late Steve Jobs coming down the mountain with two tablets, iPad one and iPad two, and the result is that we now have a culture of iPod, iPhone, iTune, i, i, i," he added.
He was speaking during the 70th annual meeting of Christians and Jews, held at Crosby Hall, the home of business man Christopher Moran.
[Image source: Metro]