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iPad 2 Rival Alert : Asus Eee Pad Transformer Down To £299.99

The great clear out seems to have started; after the HP TouchPad and the RIM Blackberry PlayBook, it is now the turn of the Asus Eee Pad Transformer to see a significant price cut.

The tablet (opens in new tab), which is also known as the TF101, is now available from HMV for just £299.99, a 25 per cent discount off its suggested retail price at launch.

This is a lesser cut compared to the two other mentioned tablets, but is still a very good price for a tablet that will not be very different from the model which has just been announced.

The Asus Eee Pad Transformer Prime comes with a Tegra 3 chipset clocked at 1.4GHz, the same amount of onboard memory, 32GB storage, a better eight megapixel camera, a slimmer profile (a third less), a better battery life while also weighs less.

You can probably expect to pay more for the newer model which also sports the same 10.1-inch 1280x800 pixel IPS capacitive touchscreen.

The first generation Transformer is powered by Android 3.0 Honeycomb (and we expect it to be upgradable to Ice Cream Sandwich at a latter stage).

The optional docking station is expected to almost double the battery life to a whopping 16 hours.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.