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Typical iPad Owner: Rich, Male, Animal-Loving Geek

A market research firm recently pieced together a profile of the typical iPad owner based on various bits and bobs of information.

The company that conducted the study, BlueKai (opens in new tab), looked for details about lifestyle, income, profession and other interests, and came up with an intriguing portrait of the average iPad user.

Looking at the infogarphic below, those categories that are most likely people to buy an iPad are pet owners and video game buyers, closely followed by scientists or health care workers - with males being overwhelmingly more likely to purchase Apple's tablet than females.

The next categories of people likely to buy an iPad, are international travellers, domestic business travellers, organic food buyers, vitamin takers and those who live in an apartment.

Being married or a college graduate are the next most influential factors determining whether someone is likely to buy the tablet PC. Comscore found that almost half of iPad owners come from households with a yearly income of at least $100,000.

The relationship between certain categories like vitamin-taking and the preference for organic food with the use of an iPad may seem to be rather unimportant, though no doubt marketing and advertising firms will be able to make good use of the information.

A similarly 'intriguing' fact comes from a study by Nielsen (opens in new tab), that reveals that 30% of all iPad use takes place while watching TV, while 21% occurs whilst lying in bed.

Radu is the founder of, and has worked as a freelance writer for ITProPortal, as well as having been blogging around since 2004. He is interested in anything Apple as well as gaming and mobile applications.