Apple's share in the worldwide PC market has reached a 15-year high, at a time when PC sales have been afflicted with low consumer demand.
According to a research note released by Needham and Co, Apple's global PC market share has increased to 5.2 percent, a rise of 24.2 percent from last year, as reported (opens in new tab)by Giga Om.
Apple's growth in the PC market outpaces the growth of the entire PC market which grew by 5.3 percent. Apple makes huge profit from its Mac division, but lags behind companies like Hewlett Packard, Dell, Lenovo, and Acer in terms of market share.
The fact that Apple's PC market share is at a 15-year high shows the company is selling Mac devices in huge numbers and will soon catch up to some of the big players in the PC market in a few years.
The research also claims that Apple has managed to increase its sale in the enterprise market, with its enterprise PC market share growing by an astounding 43.8 percent while the enterprise PC market on the whole grew by only 4.8 percent.
Apple's Mac platform also increased its share in the Asia Pacific market by 57.2 percent, its highest to date.
"The growth of Apple's sales in China represents a perfect storm between an iconic brand and a rapidly growing middle class that's more brand-conscious than consumers in most other regions of the globe," analyst Charlie Wolf told Giga Om.