Online retail and payments giant eBay has moved to acquired Hunch, a data analytics based recommendation tool.
Hunch uses data analytics to give customised purchase recommendations to users. EBay plans to use Hunch's technology to offer its retail customers recommendations based on their taste and purchase habits.
eBay, which owns the popular PayPal online payments services, failed to disclose the financial details of the acquisition.
According to PC World (opens in new tab), Hunch's software takes data from across the web, including social networks and users' answers to its own questions and also from various review websites to create a ‘Taste Graph' which is used to recommend products to users based on their interests and taste.
Hunch, which started business in June 2009, will be working out of its Chicago based offices, the company said. The company also informed that all the employees have decided to stay with the company.
"We'll be tackling all kinds of interesting challenges as part of eBay including predictive merchandising, interpreting unstructured data and creating merchant insights. We can't wait to get started," Chris Dixon, co-founder and CEO of Hunch said in a blog post (opens in new tab).