It might only sell a few thousand products altogether but the online branch of Apple Store UK has been revealed as the second most popular online shop in the country, behind Amazon but in front of Argos.
That's an improvement of six places since the last update in July, and according to Experian Hitwise and IMRG, in October alone the website attracted a whopping 14 million hits, or one in every 250 visits in the country, and a 500 per cent increase overall. The report - mentioned by TUAW - points out that October was the month when Steve Jobs died and when the iPhone 4S was launched.
Experian's analysis doesn't take into consideration traffic generated by the iTunes store where every app and media purchase is carried out.
The iPad is likely to be a very popular present at Christmas according to the online marketing analyst although it will face some tough competition from Amazon's Kindle.
Amazon has yet to announce the Kindle Fire tablet outside the UK and we could be in for a surprise should the online retail giant decide to put the tablet on preorder.