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Those Reading Digital Magazines on iPads Want More Says Survey

With the introduction of iPad in the year 2010, as reading magazines on tablets became popular the number of book and magazine readers is slowly and steadily growing reveals a recent survey.

The survey was conducted on 1,009 adult readers of digital magazines and also on their reading habits. Surprisingly, 90 percent said that their reading habit improved a lot after they acquired a tablet.

The new method might be facing different views from different quarters but a survey conducted by Association of Magazine Media revealed that those who are using tablets to read magazines are enjoying this reading medium and also ready to share tips to improve the reading technique.

Earlier they were not into so much of reading and now they are reading through the digital medium. In fact, two third readers are planning read more as they can do it digitally, reported Wired (opens in new tab).

According to the survey, many still prefer newsstand-style subscription which means a specific area to revive the latest contents. 76 percent still vouch by this method rather than individual apps and 55 percent believe that they would love to be able to read back issues of favourite magazines in the digital format.

Print industry, on the other hand, is still a bit left out in the era of digital formats and technological advancement. There are still a bunch of traditional magazine subscribers who still believe and prefer the old fashioned print format.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.