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Apple Opens Up iPad Game Subscription Service to Big Fish Games

Apple is finally allowing video-game company Big Fish Games to offer their titles via subscription on iPad, which is expanding a feature used by newspaper and magazine publishers.

The Seattle-based game publisher, Big Fish Games, succeeded in obtaining approval from Apple to become the very first game publisher to offer users access to many more titles for just $6.99 per month. Before, only one game at a time was available which required users to download separate and individual apps.

When the subscription feature was introduced by Apple at the beginning of this year, Big Fish founder, Paul Thelen, viewed it as an opportunity to offer an "all-you-can-eat" service.

Thelen said, "This is the first time that the technology has matched the business model," as reported (opens in new tab) by Business Week.

This service allows players to jump in and jump out of different games without the need to continually download the games.

In Thelen's point of view, if game-subscription services enjoy just some success, the success of iPad and also the method of easy payment offered by Apple's App Store still makes the present deal very lucrative.

To enjoy the games via subscription services, users will need Wi-Fi access initially.