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Discontinued HP TouchPad Tablet Reaches #2 Spot in US Retail Sales

Hewlett Packard's axed TouchPad tablet PC device has become the second biggest holder of the US tablet market after Apple, a new report reveals.

According to a new report released by research outfit NDP, the firesale which ensued after HP announced its decision to discontinue the webOS based tablet catapulted it to the second spot behind Apple's iPad, beating Samsung and Motorola.

In the non-iPad tablet market in the US, the TouchPad had the lion's share of 17 percent, above Samsung's 16 percent. Asus came in third with a 10 percent market share followed by Motorola and Acer, each with a 9 percent share.

Research in Motion, HTC, and other emerging players in the tablet market made up the remaining 39 percent market share.

"If you look at the tablet market without Apple there are a number of high-profile brands vying for that number two spot," said Stephen Baker, VP of industry analysis at NPD, The Inquirer reports (opens in new tab).

"According to NPD's Consumer Tracking Service, 76 percent of consumers who purchased a non-Apple tablet didn't even consider the iPad, an indication that a large group of consumers are looking for alternatives, and an opportunity for the rest of the market to grow their business," he added.