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Facebook to launch own mobile phone, codenamed Buffy

Technology news and analysis website All Things D (opens in new tab) has published details that Facebook (opens in new tab) is working on a mobile phone, in collaboration with HTC (opens in new tab) who has codenamed the handset Buffy.

All Things D has noted (opens in new tab): ‘Facebook has tapped Taiwanese cellphone maker HTC to build a smartphone that has the social network integrated at the core of its being.’

‘Code-named “Buffy,” after the television vampire slayer, the phone is planned to run on a modified version of Android that Facebook has tweaked heavily to deeply integrate its services, as well as to support HTML5 as a platform for applications, according to sources familiar with the project.’, reports the website.

Whilst adding – ‘Facebook only recently chose HTC, after also considering at least one other potential hardware partner — Korea’s Samsung. That means the products themselves are still a ways from hitting the market, potentially as long as 12 to 18 months.’

‘A spokesman for Facebook declined to comment on Buffy directly, but told AllThingsD: “Our mobile strategy is simple: We think every mobile device is better if it is deeply social. We’re working across the entire mobile industry; with operators, hardware manufacturers, OS providers, and application developers to bring powerful social experiences to more people around the world.” HTC also declined to comment.’ – concluded the site.

HTC does seem the obvious manufacturer for such a mobile phone, with an already proven history in working with the social networking giant.

Facebook integrated mobile phones are not a new concept to the High Tech Computer Corperation, who produced two devices with a dedicated Facebook button this year alone – in the HTC full touch screen Salsa and the Qwerty keyboard based handset, Cha Cha.

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Rob has worked in the affiliate industry for many years with large publishers, and previously worked as a journalist on titles such as Wired, PC Magazine, ITProPortal, The Register, The Inquirer, Pocket-Lint, Mobile Industry Review, Know Your Mobile and The Gadget Show.