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Microsoft Buys VideoSurf for Video Search Technology

In a recent development, Microsoft Corporation acquired VideoSurf Inc. a video discovery technology company.

The software making giant stated that they will be integrating VideoSurf's technology with their own entertainment platform with the view to increase the search as well as discovery of Xbox LIVE's entertainment content.

Through the technology used by VideoSurf one can view frames inside videos and can interpret the frames to make fast, accurate and easy discovery of contents. This technology can be operated as a back-end service which is the way it is offered currently on their website along with a stand-alone mobile service.

Director of Xbox LIVE for the Interactive Entertainment Business of Microsoft, Alex Garden, said, "Over time, as we integrate VideoSurf's technology into our system, we are excited about the potential to have content tagged in real time to increase the speed and relevance of the search results," reported Digital Media Wire (opens in new tab).

The details of the deal have not been disclosed yet. At present Microsoft is trying to bring dozens of global TV as well as providers of entertainment to Xbox LIVE that includes Comcast, Bravo, Verizon FiOS, HBO Go and Syfy in US, Telefonica in Spain, BBC in UK, Rogers On Demand in Canada, ZDF in Germany, Mediaset in Italy and Televisa in Mexico.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.